Monthly Archives: January 2011

Ten Bucks | via Phil Baumann (on owning your business critical assets)

Here’s an excerpt from something so good I wish I would have written it myself. You’re a fool if you don’t click over and read the rest. It doesn’t matter if you’re a one-person shop or a multi-billion dollar company, there’s one facet of the Web that puts us all on parity: for ten bucks you can buy your own domain. You can have a million followers on Twitter but you still don’t own your … Continue reading

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How to Make Trillions of Dollars | via Raptitude.com

If you’re a writer, or other indie-creative, I think you’ll really enjoying reading the rest of this article here. Awesome stuff. Here’s just a taste: Using the television as their primary tool, very-high-level marketers have managed to create a nation of people who typically: work almost all the time absorb several hours of advertising every night, in their own homes are tired and unhealthy and vaguely dissatisfied with their lives respond to boredom, dissatisfaction, or … Continue reading

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What’s The Point Of Book Trailers, Anyway?

Michael Steven Gregory, Director of the Southern California Writers’ Conference, provoked this response from me on Facebook today when he started an awesome thread on his wall about the purpose and value of book trailers. This is how I responded: Great conversation, which I’m getting to a little late (because I was *writing*). Here’s a few things to ponder from the perspective of a web geek and marketing strategist: The point of a book trailer, … Continue reading

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How Much Can You Take? | via The eBook Test

So consider this: if all those crybabies with the millions of dollars of budgets, well-known brand names, and corporate structures and connections are having trouble connecting — how much harder will it be for you, a solitary, unknown, “brandless” writer? And I mean writer — not some yutz who got it in his or her otherwise empty yet cheerful noggin that he/she could suddenly put down words on a screen or page and compete against … Continue reading

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Announcing: Rockin’ Writers’ Website In One Workshop | via Write Click Web Hosting

On Sunday, February 20th, 2011, at 2:40 PM in San Diego, CA, while attending the Southern California Writers’ Conference, I’ll be teaching a class titled: “From Zero to Rockin’ Writers’ Website in One Workshop.” The best writers’ conference. A one month free trial to the best writers’ website platform on the planet. And an hour-and-a-half of hands-on consulting from me when you attend. I’m not sayin’ you *have* to go…I’m just sayin’… GO! Posted via … Continue reading

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Marla Miller of Marketing Your Muse Interviews Me About Writers’ Websites. Listen In.

Listen to internet radio with MarketingtheMuse on Blog Talk Radio . Note: there’s a short advertisement that plays at the beginning, just wait for it to finish, and the audio starts right after that. Also, the “Rockin’ Writers’ Website In One Workshop” mentioned in this interview will be at The 25th Annual Southern California Writers’ Conference, in San Diego, this February (18th-21st).

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Facebook is a Ponzi Scheme :: Joseph Perla

We have spent hundreds, many have spent thousands or even more, experimenting with Facebook ads. They are worthless. Nobody ever looks at them, and nobody ever clicks on them. I just talked to someone who was trying to promote a book. He found it cost him over $100 in ads to sell one book. Moreover, as you increase your ad spending, people get used to the ads and just ignore them. So, your already low … Continue reading

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