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The price of design | via StyleJam

Design is not “making things pretty”, it’s defining the grammar you will use in your application to talk with your users. The designer needs to act as a filter between the entrepreneur and the public, translating a vision to an implementation. There’s a reason I chose the word “grammar”, it’s because most elements, like typography, the navigation, the grid system, the palette used and the general branding, should be common in all the pages: consistency … Continue reading