Good looking websites with slick user interfaces are a dime-a-dozen.
Effective websites, on the other hand–websites that transform frazzled strangers into interested prospects, prospects into customers, and finally, customers into raving fans–websites like these are far more rare. And as for effective websites built on impossibly small budgets?
They’re only slightly more common than four-leaf clovers growing on the dark side of a blue moon.
But not due to a lack of funds.